Your Social Media Real Estate Marketing Strategy

Have you used content pillars before?
Do you know what they are?

Regarded by some as just trendy jargon, content pillars are essential for content creation, especially when ideas are scarce. Stay tuned as we dive into essential advice for building a real estate marketing strategy based on pillars for social media to help you organize, maintain consistency, and captivate your audience.

We’ll also reveal our top pick for a tool to schedule your posts efficiently once they’re ready.

Content Pillars for Real Estate Social Media?

Content pillars represent three to five key topics that your brand will regularly explore, promote, and generate content around on social media. Often referred to as content categories or buckets, these themes lay the groundwork for your social media posts.

“Your audience will come to expect these central themes from you regularly” Says David CEO of SocialStackPro.com

Instead of hastily creating last-minute posts, leverage your content pillars for an effective real estate marketing strategy. Plan your content calendar days or even weeks ahead.

Remember, while content pillars are unique to your brand, they can also include additional themes relevant to real estate marketing.

SocialStackPro.com’s social media management tools are trusted by MLS boards as and real estate agents. They use it to plan, schedule, and analyze their social media posts using AI. Best part is its 100% free to start.

Are Content Pillars Still Important for Real Estate Agents?

Content pillars refine your strategy, allowing you to deliver content that truly speaks to your audience. This establishes you as a trusted expert or a source of inspiration. It’s crucial for standing out in the crowded social media world.

For real estate agents, SocialStackPro.com offers targeted insights, trends, and strategies. By focusing on what matters most to your audience, you can elevate your position as a go-to real estate expert, driving more engagement and leads through your online presence.

How Do You Build Your Own Brand’s Content Pillars

You can find some great examples from Laura a great SEO writer who give you specific insight to how to approach Instagram. SocialStackPro.com can post to Instagram, Facebook and Linked it with the flip of a switch. Its easy and dare I say FUN!

• Start by choosing broad or narrow potential pillars, then refine your choices!
• Consider business objectives and audience Interests
• Review questions and input from your past customers
• Utilize SocialStackPro.com’s AI-driven content generator tool for ideas. You can check it out here no login required

Broad Content Pillars Examples For A Real Estate Marketing Strategy

For a real estate marketing strategy it doesn’t have to be complicated but you do need a framework that will set you free from having to post inspirationally. You can get more specific if that’s more your style but here we cover a more broad set of themes or pillars:

1. Education: Share knowledge on real estate processes, laws, financing, and market analysis. Educating your audience establishes a foundation for informed decision-making.
2. Trust: Build trust through transparent communication, sharing success stories, client testimonials, and the ethical standards guiding your business. Highlighting your reliability and integrity is key in real estate.
3. Promotion: So at the end of the day you are selling your services and area knowledge so regularly showcase property listings, exclusive deals, and market opportunities. Promotional content drives direct business and keeps your audience engaged with current offerings.
4. Your Culture: Reflect your brand’s values, community involvement, and the lifestyle associated with your properties. Sharing your company culture connects emotionally with your audience.
5. Information: So if you have a blog your already ahead of the curve. Kudos to you because that’s not easy to set up for most agents. however you don’t have to have your own blog you can borrow from other information you find out in the wild. Leverage the blog to delve deeper into topics, offering a mix of all the above pillars. Promoting your blog content can drive traffic and enhance SEO.
6. Aspiration: Provide ideas and success stories on home design, renovation projects, and market success stories. Inspiring content motivates and engages potential buyers and sellers.
7. Entertainment: Share motivational insights and encouragement for first-time buyers, sellers facing market challenges, or investors considering new ventures. Motivational content keeps your audience goal-oriented and positive.

Here are some examples

How would an Real Estate Agent Go About Gathering Content Pillars

For real estate agents, identifying content pillars is key to a successful marketing strategy. Here’s how to start:

• Analyze Your Audience: Understand who your clients are. Are they first-time homebuyers, luxury property seekers, or commercial investors?
• Review Past Performance: Look at what content has performed well in the past. Which posts got the most engagement or leads?
• Competitor Research: See what topics your competitors focus on their social media and how their audience reacts.
• Industry Trends: Stay updated with real estate trends and news. What’s relevant to your market right now?
• Client Questions: Compile frequently asked questions by your clients. This can guide you to what information they seek.

#1 Analyze Your Target Audience

Identify the ideal clients you want to attract. Are you targeting first-time homebuyers, luxury property seekers, or commercial investors? Defining your desired audience allows you to tailor your real estate marketing strategy effectively. Focus on creating content that appeals to the specific needs and interests of these groups. This precision in targeting ensures your efforts resonate more deeply, attracting the clientele you aim to serve.

• Define Your Ideal Client Profile: Detail the characteristics of your ideal clients, such as their income level, buying motivation, and preferred locations.
• Understand Their Goals: Identify what your target audience aims to achieve, whether it’s buying a first home, investing in real estate, or finding luxury properties.
• Know Their Pain Points: Discover the challenges and obstacles your clients face in the real estate process.
• Learn Their Preferences: Understand the types of properties and features your audience prefers. This could include a focus on eco-friendly homes, smart homes, or homes in specific neighborhoods.

By focusing on these aspects, real estate agents can create more targeted and effective content strategies. This approach not only attracts the right clients but also positions the agent as a trusted advisor tailored to their audience’s needs.

#2 Review Past Performance

Evaluating your previous content’s performance on real estate social media platforms can guide your future strategy. Here’s how to do it effectively:

• Track Engagement: Identify posts that generated significant interaction. This includes likes, shares, comments, and direct inquiries related to real estate. You can easily do this with a tool like SocialStackPro.com campaign analyzing tools.
• Analyze Lead Generation: Note which content types led to direct leads or inquiries about property listings or real estate services.
• Content Types: Assess the mix of content (videos, articles, infographics) that resonated most with your audience.
• Feedback and Reviews: Pay attention to feedback and reviews from clients on social media. This can provide insights into what your audience values.

By reviewing past performance, you can refine your real estate social media strategy, focusing on high-impact activities that drive engagement and leads.

#3 Competitor Research

Understanding your competition on real estate social media platforms is crucial. Here’s how to gain valuable insights:

• Identify Key Competitors: List main competitors who share your target audience in the real estate market.
• Analyze Their Content Strategy: Observe the types of content they post, their engagement rates, and how they interact with their audience.
• Engagement Patterns: Notice which topics drive the most engagement on their pages, including comments, shares, and likes.
• Innovative Approaches: Look for unique or innovative real estate marketing strategies your competitors use.
• Audience Feedback: Read comments and messages on their posts to understand what their audience appreciates or lacks.

Leveraging these insights can help you enhance your real estate social media strategy, ensuring you stay competitive and relevant in your market.

#4 Industry Trends

Staying informed about the latest trends in real estate and how they influence social media could be a great way to develop unique content pillars for your audience. Consider these points:

• Market Dynamics: Keep an eye on changing real estate market trends, such as shifts in buyer preferences or housing supply.
• Technology Updates: Look for new technologies impacting real estate, like virtual tours or AI-driven property recommendations.
• Regulatory Changes: Stay updated on legal or regulatory changes affecting real estate transactions and ownership.
• Social Media Trends: Monitor emerging trends on social media platforms that can impact real estate marketing, like new features or content formats.
• Consumer Behavior: Understand how economic and social factors influence buying, selling, and investing in real estate.

By aligning your real estate social media strategy with current industry trends, you can position yourself as a knowledgeable and forward-thinking professional in the field.

#5 Client Questions

Undoubtedly all clients have questions and you will certainly run into the same questions over and over. Listening to your clients’ questions is a powerful technique for developing content pillars in your real estate marketing strategy. Here’s how to leverage this:

• Frequently Asked Questions: Compile a list of questions your clients often ask about buying, selling, or investing in real estate.
• Content Ideas: Use these questions to generate content ideas that directly address your audience’s concerns and interests.
• Educational Content: Create informative posts, videos, or articles that answer these questions, establishing you as a helpful and knowledgeable real estate expert.
• Engagement Boost: Encourage followers to ask questions on your real estate social media platforms, increasing interaction and engagement.
• Feedback Loop: Use the feedback from these interactions to refine your content pillars and ensure they remain aligned with your audience’s needs.

Incorporating client questions into your content strategy not only provides value to your audience but also helps in identifying and solidifying your content pillars, making your real estate social media presence more impactful and relevant.

#6 Crafting Your Real Estate Content Calendar

After defining your key content themes, it’s time to craft diverse content for each theme or category.

From engaging short videos such as Reels, YouTube Shorts, TikTok, to interactive carousel posts, in-depth LinkedIn captions, or Instagram Stories, there are myriad ways to broadcast your content pillars across social platforms.

Planning and scheduling your content in advance is crucial for maintaining consistency and effectiveness. It alleviates the stress of spontaneous posting, saves time, and smooths out the content creation process.

SocialStackPro.com’s team leverages its unique stack content strategy to reduce the need for planning since the stacks act as the planning tools you need to plan topics, note significant dates (such as holidays or new product launches), evergreen content, and emerging trends to adopt.

After organizing, schedule your crafted content for specific dates and times using the calendar in SocialStackPro to point out opportunities in your schedule.

You’ll have a clear preview of your posts before they’re live, ensuring a balanced representation of your content themes.

Content pillars not only set the stage for engaging social media posts but also boost your confidence in maintaining consistency across platforms.

It’s a dual benefit.

Build your content pillars, plan your calendar, and schedule your posts with SocialStackPro.com. Sign up today for free!